1. Punthai Coffee

Punthai Coffee is a Non-Oil business managed by Punthai Coffee Co., Ltd. ("PUN" or "Punthai Coffee"), a subsidiary of the company. The first Punthai Coffee shop opened on September 19, 2012, in Bang Pha Han District, Phra Nakhon Si Ayutthaya. With a strong brand identity that reflects the charm of Thai culture, Punthai Coffee also supports local farmers by sourcing high-quality, unique ingredients from across Thailand. These local ingredients are used to create distinct beverages sold under the Punthai Coffee brand. For example, coconut sugar from Amphawa, and Toddy Palm from Songkhla, with their sweet, smooth, and distinctive flavor, are used to craft signature drinks like Toddy Palm Coffee, Toddy Palm Thai Tea, and Toddy Palm Milk. Additionally, corn milk from Suwan farm in Pak Chong is used to create the "Pod Juk Jai" drink. They also use authentic mini mangoes from Songkhla to create the innovative "Mamuang Bao Coffee" and other creative menu items.

In addition, several drinks have received excellent feedback and become popular menu items. As a result, Punthai Coffee has made them permanent offerings, such as "Som Mapeed," a local fruit from Chanthaburi, which is creatively transformed into "Jeed Coffee" and "Jeed Thai Tea." Another recent addition is "Marusen Premium Matcha," a top-tier Japanese tea brand. Punthai Coffee carefully selects the first three leaves of premium matcha from local Thai farmers in Chiang Rai. This also leads to the development of the "Assam Tea from Nan," a unique black tea with a roasted aroma and a bold flavor that stands out, offering a premium tea-drinking experience at an affordable price.

The company also continues to expand its premium coffee range with the launch of "Punthai Coffee Special Blend," featuring "Nutty Special Blend" and "Fruity Special Blend." These premium coffee blends are available in convenient sachets for customers to enjoy at home, and they can also be experienced as ready-to-drink beverages at Punthai Coffee stores, which are currently available at 80 locations nationwide. In addition, the company has tapped into the home coffee market, catering to the rising consumer preference for premium coffee at home, by launching "9 Coffee Drip Raksuek Lok Punthai." This collection includes 9 unique flavors crafted by 9 of Thailand's top coffee innovators and features eco-friendly, biodegradable packaging. Furthermore, Punthai has taken this initiative further by introducing "Coffee Drip Raksuek Lok Punthai" sourced from 10 Thai farmers who cultivate coffee beans from their local origins using different processing methods. This collection offers a diverse range of flavors and meets the needs of coffee enthusiasts who are looking for unique, one-of-a-kind tastes.

At the end of 2024, the company proudly launched ‘Thairicano,’ a 100% Arabica specialty coffee sourced from the finest coffee-growing regions in Mae Hong Son, Nan, and Chiang Mai. Offering an affordable price, Thairicano stands as a ‘national coffee’ that Punthai is immensely proud of, symbolizing the pride of Thai coffee. The brand is deeply committed to sustainability across the entire coffee industry—from cultivation to distribution—while also prioritizing environmental preservation and creating jobs and income for local communities. Additionally, the company introduced its first-ever brand ambassadors, ‘Cullen and Phee Jung,’ who are real fans of Punthai Coffee. As frequent customers, they often visit Punthai Coffee during their travels around Thailand to enjoy the signature iced, non-sweetened Americano. The brand also unveiled a fresh tagline after 12 years: #PunthaiAnythingIsPossible, which reflects the company’s DNA of relentless innovation and its role as a leader in introducing new ideas.

Punthai is dedicated to enhancing the entire coffee ecosystem to help drive Thailand's economic growth while remaining mindful of environmental impact. This includes supporting sustainable Arabica coffee farming on highland areas and encouraging local farmers to transition from shifting cultivation to long-term coffee farming. The goal is to restore deforested areas, improve livelihoods, and make a lasting, positive impact on both society and the environment.

Currently, the company operates over 1,347 Punthai Coffee branches nationwide, ensuring that customers enjoy convenient and easy access to the brand. Of these, 50% are located at gas stations, 30% are in standalone locations, and 20% are franchised stores. With plans to expand into every province and district, Punthai Coffee already covers over 50% of the country’s districts, reaching 878 districts. Initial expansion focused on Bangkok and surrounding areas, targeting central business districts, residential neighborhoods, provincial towns, and tourist destinations.

To make it even easier for Thai individuals to own their own Punthai Coffee store, the company has introduced a ‘franchise’ model, offering a simple and cost-effective investment opportunity. Backed by a team of experts providing advice and support, this approach allows entrepreneurs to easily tap into the coffee business. Now in its 13th year, Punthai Coffee continues to craft exceptional beverages using high-quality, locally sourced ingredients from across Thailand and remains committed to supporting the circular economy in the future.

2. Coffee World

Coffee World, managed by GFA Corporation (Thailand) Co., Ltd. (“GFA”), a subsidiary acquired in 2017, has continuously evolved and strengthened its brand. The company focuses on curating a selection of premium coffee beans from around the world, offering exceptional service, and introducing innovative food and beverage menus that cater to the ever-changing demands of both existing and new customer segments.

In 2022, Coffee World underwent a major brand transformation with the concept “CO-Value Creation from The World Inspirations.” The updated logo, shaped like a droplet, symbolizes the collaborative relationship between the brand and customers in co-creating meaningful, valuable experiences.

Looking ahead to 2025, to boost its competitive edge, Coffee World has developed a strategy to update its business model, alongside refining products and services to meet the evolving needs of target customers. This includes focusing on office workers seeking a variety of high-quality coffee, fast service, and an energizing environment during their workday. The company also plans to expand its footprint this year, targeting “Destination Points” that truly serve as coffee hotspots, such as business districts, premium office buildings, private hospitals, and community-centric locations.

3. Subway

On April 1, 2024, the company reached another significant milestone when Goluck Co., Ltd. ("GL"), a subsidiary of the company, secured the Master Franchise rights for Subway in Thailand. Subway, a globally recognized sandwich brand, ranks among the top 10 most valuable brands worldwide. This collaboration not only expands the company’s Non-Oil business portfolio but also aligns the visions of both brands to enhance consumer Well-being and Contentedness by focusing on health, quality, and convenience. It is a partnership designed to meet the evolving needs of modern consumers, offering sustainable long-term growth opportunities.

As of 2024, Subway operates 58 locations across Thailand and plans to expand by 50 new stores annually over the next decade. The expansion will target strategic locations such as shopping malls, community malls, hospitals, office buildings, tourist destinations catering to international visitors, airports, and PT gas stations. Additionally, Subway is introducing new store formats, including Drive-Thru and Stand-Alone locations. All new stores will feature the "Fresh Forward 2.0" concept, which presents a modern, vibrant design tailored to meet the needs and preferences of today’s consumers. Thailand will be the first country in Asia to implement this concept, with the first store of this design having opened at CW Tower on July 17, 2024.