Food and Beverages Business
Food and Beverages Business
The Company invests in and operates food and beverage businesses under 2 prominent brands.:
1. Punthai Coffee
PunThai Coffee, managed by PunThai Coffee Co., Ltd. (“PUN”), a subsidiary of the Company, operates as one of its Non-Oil businesses, showcasing a distinctive brand identity and Thainess charm. Established in Bang Pahan District, Phra Nakhon Si Ayutthaya Province, on September 19, 2012, PunThai Coffee sources high-quality and rare local raw materials from various regions across Thailand. These locally-sourced ingredients, renowned for their unique flavors, are meticulously incorporated into PunThai Coffee's beverage menus. For instance, coconut blossom sugar from Amphawa and premium palm sugar from Songkhla, all of which have attractive notes and mellow tasate, are used to craft indulgent drinks like palm coffee, palm Thai tea, and palm milk. Corn milk from Suwan Farm in Pak Chong District is another highlight, offering a menu rich in corn-based delights. PunThai Coffee also showcases creativity by transforming original Songkla minimangoes into unique creations such as Minimango Coffee, among others.
Furthermore, PunThai Coffee's menu features beverage options that have garnered praise and popularity among customers. Traditional ingredient varieties, including Som Mapid from Chanthaburi province, are innovatively transformed into signature drinks like Jeed Coffee and Jeed Thai Tea. Notably, the latest addition to the menu is Marusen Matcha Premium, which represents a top-tier tea brand hailing from Japan. Crafted meticulously, it is derived from the finest three tea leaves of Thai cultivars, carefully sourced by local farmers in Chiang Rai.
The Company is dedicated to advancing premium coffee offerings in the market with the introduction of "PunThai Special Blend" coffee, a unique blend that combines both "Nutty Special Blend" and "Fruity Special Blend" options. Available in convenient sachets for home enjoyment, this special coffee is also served at PunThai Coffee stores across 80 branches nationwide. Furthermore, in response to the growing consumer trend of enjoying premium coffee at home, the Company has launched the '9 PunThai Green Drip Coffees,’ offering nine distinct flavors curated by nine esteemed coffee artisans in the country. This initiative is complemented by environmentally-friendly packaging designed for easy biodegradability.
In pursuing these endeavors, the Company seeks to enhance the coffee business ecosystem comprehensively, from sourcing to the end product, fostering sustainable economic growth in Thailand. Additionally, the Company is deeply committed to environmental conservation through the promotion of sustainable Arabica coffee cultivation in highland areas. This initiative encourages local farmers to transition from shifting cultivation to coffee farming, thereby mitigating environmental challenges and revitalizing deforested regions into flourishing forests. Moreover, the Company endeavors to enhance quality of life and promote sustainable development for the betterment of society and the global community.
Presently, the Company operates a network of over 900 branches of PunThai Coffee nationwide, ensuring comprehensive and easily accessible services for customers. Within this network, 60% are situated within PT service stations and 40% are situated outside PT service stations and franchises. Plans are underway to further expand branches, aiming to cover all provinces and districts across Thailand. Currently, PunThai Coffee has established its presence in over 50% of all districts in the country, totaling 878 districts and spanning all provinces nationwide. Initially, expansion efforts concentrated on Bangkok and its metropolitan area, with a particular focus on central economic zones, residential areas, provincial capitals, and various tourist destinations.
To facilitate easy ownership of PunThai Coffee outlets by Thai entrepreneurs, PUN offers “franchise” opportunities characterized by simplicity, cost-effectiveness, and comprehensive support from a team of industry experts. With 12 years of successful operation, PunThai Coffee remains dedicated to crafting high-quality beverages from premium local ingredients nationwide, with a vision to contribute to future circular economic growth.
2. Coffee World
Coffee World is distributed under GFA Corporation (Thailand) Limited (GFA), which was acquired by PTG Energy Public Company Limited in 2017 to further its food and beverage business. It aims to develop and elevate to a premium coffee brand by selecting high-quality coffee beans and offering a variety of services to meet the needs of existing customers and expand its customer base to cover more.
In 2022, Coffee World advanced its brand transformation to become more modern under the new concept "CO-Value Creation from the World Inspirations." This led to the introduction of a new logo in the shape of a water droplet, symbolizing the connection between customers and the brand in co-creating new things together.
In addition to changing its concept and trademark, Coffee World has also transformed its store format, the service provided by expert baristas, and the ingredients, which are the core of a premium coffee shop. Coffee World sources renowned and rare coffee beans from around the world, including from within Thailand and abroad, such as Moonstone, Honduras Whiskey, and Ethiopia, each with a unique aroma and flavor profile that tell the story of their origin, inspiring coffee lovers with a taste for diverse flavors, including those served at both Slow and Speed Bars. Coffee World fully aims to elevate its brand to a premium coffee status. Additionally, Coffee World offers a wide range of bakery, cake, and diverse menu options to satisfy customer needs comprehensively. The first flagship Coffee World branch was opened at PT Max Park, Salaya.