Food and Beverages Business
Food and Beverages Business
The Company invests in and operates its food and beverage business under three main brands, including:
1. Punthai Coffee
PunThai Coffee operates under PunThai Coffee Company Limited (“PUN” or “PunThai Coffee”), a subsidiary of the Company, engaging in the coffee and beverage business under the trademark “PunThai Coffee.” The brand has been continuously developed into one of the most distinctive Thai coffee brands, under the concept of “Creative Thai Taste,” with a strong Brand DNA that reflects Thai identity while supporting local farmers and communities, alongside a commitment to sustainable business practices. The Company has successfully enhanced brand awareness and customer engagement through the “ThaiRicano” campaign, which highlights the potential of Thai-sourced ingredients. The campaign has evolved from the use of coffee beans sourced from Mae Hong Son to premium Arabica beans from Nan Province, while expanding the product offering to include both black coffee and milk-based beverages to cater to a broader customer base. This is further supported by the Brand Tagline #PunThaiAnythingIsPossible, which has driven User-Generated Content and transformed customers from passive consumers into active co-creators in beverage innovation. Building on this success, the Company has further developed the “PunThai D.I.Y.” concept, allowing customers to customize beverages according to their preferences with support from baristas, thereby enhancing customer experience and brand loyalty. In 2025, the Company also expanded its reach among younger consumers through the introduction of new brand presenters, “Sky–Nani,” reinforcing a more modern and accessible brand image.
In terms of products, PunThai Coffee utilizes 100% Arabica coffee beans and is distinguished by its ability to incorporate unique local ingredients from across Thailand into its beverage offerings, under the “Creative Thai Taste” concept, delivering differentiated yet affordable experiences. The Company has continuously developed products based on signature local ingredients from various regions. Key highlights include “ThaiRicano – Taste of Nan,” a specialty coffee made from 100% Arabica beans sourced from Doi Suan Ya Luang in Nan Province, a high-quality coffee-growing area recognized with multiple national awards and registered as a Geographical Indication (GI). The product is carefully developed through blending Natural and Washed processing methods, along with distinct roasting profiles, to achieve a well-balanced and unique flavor that can be extended into various beverage formats. In addition, the Company has introduced beverages made from local ingredients such as “Ma Muang Hao Ma Nao Ho” from Samut Songkhram and “Thai Santol Series” using cotton santol from Prachinburi, as well as best-selling menu items that have been converted into permanent offerings, including “Jeed Coffee” and “Jeed Thai Tea” made from calamondin oranges from Chanthaburi. Furthermore, the Company has expanded into premium tea products, including “Maruzen Matcha” and “Nan Thai Assam Tea,” a distinctive black tea variety from Nan Province. The Company remains committed to sourcing high-quality ingredients from Thai farmers to create value across the supply
As of year-end 2025, the Company operated more than 2,151 PunThai Coffee outlets nationwide, covering both in-station and out-of-station locations to ensure convenient and comprehensive customer access. The store network comprises 38.3% company-owned outlets (Equity) within service stations, 35.7% company-owned outlets outside service stations, and 26% franchise outlets, which serve as a key mechanism to accelerate network expansion. Currently, the Company has expanded its presence to over 502 districts, representing more than 50% of total districts nationwide, and covering all 77 provinces across Thailand. Initially focusing on expansion in Bangkok and its vicinity, as well as major cities and tourist destinations, the Company continues to expand toward full nationwide coverage at both provincial and district levels. In addition, the Company offers franchise opportunities, providing an accessible and cost-effective investment model supported by a dedicated team of experts. Now entering its 14th year of operations, PunThai Coffee remains committed to expanding its business network to support sustainable growth and create long-term value for the Thai economy.
2. Coffee World
Coffee World, operated by GFA Corporation (Thailand) Co., Ltd. (“GFA”), which is part of the Company following the acquisition in 2017, has continuously developed and strengthened its brand. The focus has been on carefully sourcing premium coffee beans from diverse origins around the world, delivering exceptional service, and introducing new food and beverage menus that respond to evolving customer preferences while expanding its reach to new customer segments.
In 2022, Coffee World underwent a major brand refresh under the concept “CO-Value Creation from The World Inspirations,” reflecting the idea of creating value through inspirations from around the world. The new droplet-shaped symbol represents the connection between the brand and its customers in collaboratively creating meaningful experiences.
In 2025, to enhance its competitiveness in the market, Coffee World has introduced a new business model strategy, together with the development of products and services tailored to target customer segments, particularly office workers, who seek high-quality and diverse coffee options, fast service, and an atmosphere that energizes their workday. At the same time, the brand continues to expand its branch network, focusing on “Destination Point” locations that serve as true coffee destinations, such as central business districts, leading office buildings, educational institutions, private hospitals, and PT service stations.
3. Subway
On April 1, 2024, the company reached another significant milestone when Goluck Co., Ltd. ("GL"), a subsidiary of the company, secured the Master Franchise rights for Subway in Thailand. Subway, a globally recognized sandwich brand, ranks among the top 10 most valuable brands worldwide. This collaboration not only expands the company’s Non-Oil business portfolio but also aligns the visions of both brands to enhance consumer Well-being and Contentedness by focusing on health, quality, and convenience. It is a partnership designed to meet the evolving needs of modern consumers, offering sustainable long-term growth opportunities.





