Electronic Money Business
e-Money Business
For its electronic money service or e-Money business, the Company has established Max Card Co., Ltd. ("MAX"), Max Me Corp Co., Ltd. ("MMC"), and Max Solution Service Co., Ltd. ("MSS"), subsidiaries aimed at enhancing the capabilities of the electronic financial system through the Max Me app developed for e-Wallet services. This initiative includes managing customer memberships and products under the Company’s purview through the PT Max Card, developed on a digital platform offering various benefits across purchases, services, and categories such as food, drinks, shopping, and travel, with the option to earn points across more than 235 partnering outlets.
The Company is committed to developing its electronic money service system through the PT Max Card and the Max Me app, aiming to create a platform that bridges online and offline (Online-to-Offline: O2O) interactions. This effort is part of its ambition to lead in the e-money service sector within the energy group, addressing the shift towards a digital society.