PTG Energy Public Company Limited (PTG) has announced its business strategy for 2025 under the Max World concept, aiming to expand its business network across multiple dimensions to adapt to changing consumer behaviors. Reinforcing its vision of "Well-Being, and Contendedness," PTG is strengthening its business ecosystem to integrate all aspects of consumers' lifestyles. The Company will utilize its PT Max Card and PT Max Card Plus membership base of over 25 million as a key driver to enhance both its Oil and Non-Oil businesses. PTG targets Non-Oil business gross profit contribution to reach 50% by 2028, with PunThai Coffee as the leading force, expanding to 5,000 branches nationwide and striving for Carbon Neutrality by 2030.

Mr. Pitak Ratchakitprakarn, President & CEO of PTG, revealed at the “PTG Drive for Tomorrow: Max Card. Max Growth. Max World.” event that in 2024, the Company achieved robust growth, driven by PT Max Card and PT Max Card Plus over 25 million members, accounting for one-third of Thailand’s population. These memberships have been instrumental in PTG’s expansion in volume, quality, and strategic initiatives.

Record-Setting Growth in Oil Business

PTG set a new record in fuel sales volume, reaching 6,548 million liters, reflecting a 12.9% YoY growth, which is 10 times the industry growth rate of 0.4% YoY. As a result, PTG’s market share increased to 21.9%, with a Same-Store Sales Growth (SSSG) of 11.6% YoY. The PT Max Card played a crucial role in driving customer loyalty, increasing both the frequency and volume of fuel purchases.

Beyond volume growth, PTG prioritizes quality and service excellence, implementing standardized fuel dispensing systems and premium service offerings, including Max Service fuel delivery, windshield cleaning, and customer care. Additionally, PTG is expanding its Max Enterprise Connect (MEC) to provide solutions for corporate clients and has partnered with the Department of Internal Trade to create shared value with the government and local communities. The Company is also transforming its fuel stations into One-Stop Destinations, adapting to evolving consumer behaviors.

Explosive Growth in Non-Oil Business

PTG’s Non-Oil revenue surged 31.2% YoY, outpacing Thailand’s GDP growth of 2.5% YoY by more than 10 times. Gross profit from the Non-Oil business grew 35% YoY, with PunThai Coffee emerging as a key driver, experiencing an 80.2% YoY gross profit growth. This was fueled by aggressive expansion, averaging 1.3 new stores per day, both within and outside PTG’s fuel stations. PunThai Coffee’s success is further strengthened by localized product innovations, such as the “ThaiRicano” campaign, which supports locally sourced ingredients. Meanwhile, Autobacs, PTG’s automotive maintenance service, posted an impressive 70.9% YoY gross profit growth, expanding to 117 branches in 2024, with 76% YoY revenue growth.

The rapid growth of PunThai Coffee and Autobacs is heavily supported by PT Max Card and PT Max Card Plus memberships, with 75% of PunThai Coffee sales driven by members. Notably, Max Card Plus members consume coffee 7 times more per month than regular customers and purchase twice as much per visit.

PTG has also strengthened its strategic partnerships, collaborating with Thai Credit Guarantee Corporation (TCG) to expand its PunThai Coffee franchise. Additionally, the Company has partnered with the Royal Forest Department, Mae Fah Luang Foundation, and the Bank for Agriculture and Agricultural Cooperatives (BAAC) to support local Arabica coffee farmers and promote sustainable economic crops.

PTG’s Vision for Max World

Looking ahead, PTG is driving its Max World ecosystem to connect consumers to a better quality of life through three core goals:

1. Enhancing Quality of Life

   PT Max Card and PT Max Card Plus offer cost-saving benefits, such as:

   • Free PT MAX CAMP rest areas for travelers
   • 50 satang/liter fuel or LPG discount
   • 50% discount on PunThai Coffee or Coffee World drinks
   • Free emergency Max Service fuel delivery (worth THB 100)

   These benefits have received overwhelming positive feedback and widespread adoption, reinforcing PTG’s deep understanding of its customers.

2. Expanding the Non-Oil Business

   PTG aims to increase Non-Oil gross profit share to 50% by 2028:

   • Food & Beverage contributing 25%
   • Other Non-Oil businesses contributing 25%
   • PunThai Coffee will expand to 5,000 stores by 2028, strengthening its community presence and local economic development.
   • Subway has also been integrated into PTG’s ecosystem, leveraging the 25 million PT Max Card members to deliver value-driven offerings tailored to consumer lifestyles.

Mr. Rangsun Puangprang, Chief Financial and Sustainability Officer of PTG Energy Public Company Limited (PTG), emphasized PTG’s expansion into a fully integrated Non-Oil business ecosystem by leveraging Max Card to unlock superior benefits for customers. PTG has partnered with Paisan Capital to enhance access to financing solutions for transportation operators, offering tailored loan conditions that meet their specific needs. Additionally, PTG is a pioneer in integrating the Subscription Model with EV charging stations (Elex by EGAT PT), enabling customers to maximize exclusive privileges. Furthermore, PTG is committed to community well-being by advancing waste management solutions, contributing to improved public health and sustainability.

3. Bringing Max World to Consumers’ Fingertips

   The Max Me app centralizes all PTG services, making it easier for consumers to access products, services, and exclusive privileges.

PTG’s Commitment to Sustainability & Carbon Neutrality.

Beyond business growth, PTG prioritizes social and environmental responsibility, undertaking initiatives such as:

• Solar Roof installations at service stations
• Volunteer programs and mangrove restoration
• Supporting sustainable agriculture through carbon sequestration projects

PTG is also committed to corporate governance and transparency, maintaining its CAC certification for the third consecutive year. The company recognizes that climate change poses a direct risk to businesses, particularly through:

• Carbon taxes (CBAM - Carbon Border Adjustment Mechanism)
• Global Net Zero policies affecting energy industries

To achieve Carbon Neutrality by 2030 (Scope 1 & 2), PTG has outlined three key strategies:

• Reduce (10%): Cutting internal carbon emissions through operational improvements
• Reforestation (30%): Capturing carbon via forest restoration and conservation
• Readjust Portfolio (60%): Investing in low-carbon and renewable energy businesses

Driving Growth with ESG at the Core

PTG firmly believes that business growth must go hand in hand with social and environmental well-being. The Company is not just following ESG standards—it is integrating them into the core of its operations to drive long-term sustainability.

PTG continues to connect people to a better quality of life through Max Card and Max Card Plus, which have evolved beyond loyalty cards to become powerful tools for balancing business growth, environmental sustainability, and social responsibility.

For the Presentation & Webcast, please visit the following link: https://investor.ptgenergy.co.th/en/downloads/webcasts-presentations