PTG Energy Public Company Limited or PTG declares to carry forward its subsidiary “Go Luck” to sustainably growth in Quick Service Restaurant (QSR) after received an exclusive “Master Franchise Subway” in Thailand solely. Recently, it is preparing to open the first Subway store in Asia with the new concept “Fresh Forward 2.0” to deliver the freshness to the customers under the concept of “Eat Fresh, Feel Good”, by serving the best quality and carefully selected ingredients to support healthy eating, and is ready to expand the “Drive Thru” platform, as well as Digital Platform & CRM through the strong Max World Ecosystem of PTG from PT Max Card members, which has over 21 million members, to expand its customer base and serve more convenient service. It is ready to become one of the TOP 3 in QSR Market in Thailand within 3 years, with the target to expand its branches to 500 branches in Thailand within 10 years.

Mr. Pitak Ratchakitprakarn; President and Chief Executive Officer of PTG Energy Public Company Limited or PTG, reveals that Go Luck Company Limited, which is a company that PTG holds shares through PTG’s subsidiary, has received the sole rights for Master Francise Subway in Thailand. The F&B Business is one of the eight main businesses that PTG has set the target to invest in as one of the strategies to diversify its portfolio, to increase the growth of non-oil business. We expect that Go Luck Company Limited will play an important role to support the growth of the company, as well as to further and expand the existing F&B Business of PTG to grow sustainably, to strengthen Max World, and meet the needs of every customer so they have a chance to the live of “Live Well, Stay Happy” in every aspect of the life.

Moreover, it is believed that the global food brand such as Subway will fulfil F&B Business of the company and create the “Live Well, Stay Happy” atmosphere to the customers both inside and outside of the service station, including over 21 million members of PT Max Card to the well-living in every moment in life, which continues the efficiency of PTG Max World Ecosystem and PTG brand well.

“We see the increasing market demand for Subway in Thailand, which is a brand in the mind of new generation who seeks for healthy choices. Subway meets those needs perfectly. We believe that Subway will fulfil the F&B Business of the company, and together we can grow in Thailand.” Mr. Pitak stated.

Ms. Petcharat Uthaisang, President of Go Luck Company Limited, reveals that after the company has been announced as the “Master Franchise Subway” solely in Thailand, we are dedicated to build the sustainably and qualified growth, to be a better choice for health lovers in Quick Service Restaurants (QSR), and to maintain the brand in the new generations’ mind, that meets all the needs perfectly. Our standpoint is to be a healthy choice for the customers to enjoy the delicious, freshly made food under the concept of “Eat Fresh, Feel Good”. Subway is the only QSR to bake freshly imported bread in the store every day, offering 5 types of bread, including whole wheat bread. We also offer various types of meat, such as tuna, chicken, unprocessed meat, as well as fresh vegetables, and 12 varieties of sauces. The customer can choose from sandwich, wrap, or salad, with 4 types of cookies.

The research stated that the process of ordering Subway was too complicated and took time, so the customers were afraid to make an order. So, we encourage the customers to order from the recommended and popular menu, which taste great according to Subway recipe without requirement to choose, such as tuna sandwich, teriyaki chicken, steak, and cheese, and many more. However, the customers who prefer DIY can still select their own order as usual. Moreover, we also emphasize the Value Campaign to expand the customer base and increase the rate of returns, by offering combo and set menu, as well as many promotions and variation of snack menu and finger food.

Under the management of “Go Luck”, the new branch of Subway will be designed under the concept of “Fresh Forward 2.0”. Thailand is the first country in Asia to have a store designed under the concept. It will combine Thai culture to the design to be more completed. Other than that, we will implement the “Drive-thru” platform. The company will open the first Drive-Thru store in Thailand in the flagship service station of PT at Nakhon Chai Sri within this year to correspond with the diversify needs of the customers. We will still focus on the best location with easy access and stand out.

As of today, Subway has 148 total stores. The company has set up a plan to expand to 500 stores within 10 years in Bangkok and surrounding areas, tourist landmarks, and main provinces in Thailand. Focus areas include department stores, community malls, offices, airports, hospitals, and Stand Alone, to increase the customer base and to provide easy access to Subway. The main target groups are teenagers, office workers, and families.

We are determined to extend the reach to customers through expanding the branches, creating online channels, mobile applications, Self-Ordering Kiosk, QR Ordering, Order and Pick Up, e-Wallet, and other CRM to offer the convenience for the customers, by managing the strong Max World Ecosystem in numbers of stores and numbers of members. It plays an important role to get to know the customers better and faster through CRM from the members of PT Max Card which has over 21 million members.

“We work hard to create the sustainable and qualified growth, to become a better choice for health lovers in Quick Service Restaurants (QSR) under the concept of “Eat Fresh, Feel Good”, and to be the brand in new generation’s mind that meets the needs perfectly to align with the lifestyle of the consumers nowadays and in the future. We promise to serve the best quality, freshly made, and delicious food, with good nutritional value and affordable to meet the needs of our customers in every age.” Ms. Petcharat emphasized.