Bangkok – PTG Energy Public Company Limited (PTG) has unveiled its 2026 business roadmap under the strategic concept “Powering Thai Lives: Everywhere • Everyday • Everyone.” The Company is advancing the development of the Max World Ecosystem, integrating energy, retail, and lifestyle services into consumers’ daily lives.

The ecosystem connects 13 brands within the PTG group, supported by a network of over 6,000 service touchpoints and a membership base of more than 25 million members. The Company plans to expand the network to more than 7,000 touchpoints, combining both Oil and Non-Oil businesses to build an ecosystem capable of supporting a wide range of everyday consumer activities.

Through this strategy, PTG aims to elevate its role from a traditional fuel station operator to a broader service network embedded in people’s daily lives, ultimately connecting people, the economy, and Thai society toward a sustainable quality of life under the Company’s vision of “Well-being for All.”

Everywhere: Building the Infrastructure of the Ecosystem

Mr. Pitak Ratchakitprakarn, President and Chief Executive Officer of PTG Energy Public Company Limited, explained that the concept of “Everywhere” serves as the foundation for PTG’s ecosystem development.

The Company focuses on expanding its business infrastructure network nationwide, enabling broader access to consumers through fuel stations, food and beverage businesses, retail outlets, and various lifestyle services within the ecosystem.

This expansion is not simply about increasing the number of outlets. Instead, PTG aims to strategically place its business infrastructure in locations where economic activities and daily life naturally occur—such as travel routes, urban communities, and regional economic hubs across Thailand.

In addition, PTG extends its services into community activities and public events through Food Truck formats, including running events and other community gatherings, allowing the Company to become part of meaningful moments in people’s lives.

A well-connected and comprehensive network enables customers to access services more conveniently while enhancing operational efficiency through economies of scale.

For 2026, PTG aims to expand Max World Touchpoints to more than 7,000 locations nationwide, integrating both energy and Non-Oil businesses within the ecosystem. The target network includes:

• More than 2,300 fuel stations
• Over 3,000 Punthai Coffee outlets
• More than 200 additional food and beverage locations
• Over 800 LPG service points
• More than 950 Non-Oil and other service points

Beyond physical network expansion, PTG is strengthening its ecosystem through the MaxMe Application, a digital platform that integrates the Company’s services into a single interface. Through MaxMe, consumers can seamlessly access energy, food, beverage, and lifestyle services within a unified experience.

Currently, MaxMe also connects with more than 650 partners, covering over 2.6 million service points across various lifestyle categories including food, travel, lifestyle services, health, and financial services.

The combination of both physical and digital infrastructure is gradually transforming PTG service stations from traditional energy refueling points into multi-service destinations where people can access a wide range of daily services—from refueling vehicles and enjoying meals to drinking coffee or accessing lifestyle services that support their daily routines.

Everyday: Becoming Part of Consumers’ Daily Routines

Mr. Poramate Sanguanchokewanich, Chief Strategy and Transformation Officer of PTG, explained that the concept of “Everyday” reflects PTG’s transition from being a place consumer may visit once a week for refueling to becoming a daily destination supported by a diversified Non-Oil portfolio.

Businesses such as coffee shops, restaurants, retail stores, and various lifestyle services within the ecosystem play a key role in embedding PTG into consumers’ everyday routines—whether starting the day with coffee, taking a break during travel, or accessing services that help recharge daily life.

This strategy is driven by the concept of:

Everyday Recharge • Everyday Rewards • Everyday Return

Everyday Recharge focuses on integrating PTG services into people’s daily routines. What used to be a weekly visit to refuel can evolve into a destination where consumers interact with PTG services throughout the day.

Everyday Rewards creates value in every interaction through membership programs such as PT Max Card, PT Max Card Plus, and PT Max Card EV, supported by digital platforms that enable cross-business integration within the ecosystem. Customers can accumulate and redeem Max Points across multiple services—fuel, coffee, dining, and retail—creating a seamless cross-service experience.

Everyday Return leverages data and technology to personalize customer experiences. Through behavioral insights from membership usage, the MaxMe Application delivers tailored offers and benefits for different customer segments. Combined with enhanced Service Excellence standards, this approach builds trust and encourages customers to continuously return to PTG’s ecosystem.

These initiatives enable personalized experiences for each interaction, reinforcing customer engagement and encouraging consumers to interact with PTG services on a daily basis.

Ecosystem Scale and Consumer Opportunity

With this network structure, PTG currently operates more than 6,126 Max World touchpoints nationwide. When combined with a membership base of over 25 million PT Max Card members, PTG sees the potential to connect its services with more than 153,150 million opportunities in consumers’ daily lives.

This figure reflects the countless daily moments in which consumers require services—such as traveling, dining, enjoying coffee, or purchasing goods—each representing an opportunity for PTG to become part of people’s daily experiences.

Through collaboration among all businesses under the “One PTG” concept, the Company aims to truly embed its services into consumers’ everyday lives.

Everyone: Creating Sustainable Value for the Entire Ecosystem

Beyond expanding its business network, PTG also prioritizes sustainable growth through the concept of “Everyone.” This reflects the belief that long-term business success can only be achieved when value is created for all stakeholders within the ecosystem.

Mr. Rangsun Puangprang, Assistant Managing Director of PTG, explained that PTG’s ecosystem is designed not only for consumers but also connects farmers, entrepreneurs, business partners, and local communities—key participants in the Company’s economic ecosystem.

PTG believes sustainable growth can only occur when business expansion is accompanied by responsibility toward all stakeholders, including supporting farmers and local entrepreneurs, creating career opportunities for communities, and collaborating with business partners to enhance services and improve societal well-being.

PTG’s business development therefore focuses not only on expanding service networks or increasing the number of outlets, but also on creating shared value across the ecosystem so that all stakeholders can grow together economically and socially while improving quality of life.

When business infrastructure reaches people nationwide, services become integrated into consumers’ daily lives, and the ecosystem creates value for every stakeholder, the concept “Powering Thai Lives: Everywhere • Everyday • Everyone” becomes more than PTG’s strategic direction—it becomes a framework for connecting people, the economy, and Thai society toward a sustainable future of well-being for all.